I live in this little bubble world of Singapore as an art director for a web design company. In my tiny universe between reality and dreams, I create websites for real people with real companies. Some are small and some are big, and I’m happy to get the chance to weave colors and shapes for their online dreams.
Disclaimer: All designs are under copyright from the design companies and the companies that the websites represent.
If you ever passed along Orchard Road during night time, Orchard Central’s psychedelic lights illuminate the skyline. This new web design echoes the dynamism and playful interplay of their colour and lights. The rollover effect at the main navigation and the orange and pink small squares on the homepage and inner pages is a direct interpretation of the mall’s night lights.
URL http://www.satours.com/
SA Tours Singapore belongs to the top travel agencies in country. A full CMS-driven website, I aimed towards creating a straightforward and functional design. I had fun in the creation of all the icons and illustrations.
URL http://forecepts.com/
The design direction is to create a modern, clean and streamlined look. The company prides itself in its reputation as a solutions provider for complicated back-end programming services. This idea must blend well with our creative and design capabilities.
I have used organic shapes and lines in delicious hues of orange, yellow and green. These seemingly dancing ornaments have been juxtaposed at the top and bottom of the page, in contrast to its main content area of boxy shapes, and its serious black and gray colours.
URL http://www.psb-academy.edu.sg/
We won the pitch design for this project back in 2008. This is the first design project that I have done for a full CMS-driven content, wherein the client will have full access to its contents. They wanted to have a clean, fun and colorful interface that is easy to navigate and use. I have created a lot of icons for their website and this is definitely one of my favorite design portfolio.
As the title suggests, this is a microsite that we have designed and created for PSB Academy to contain all of their students’ resumes. Possible employers will have access to these data. The design was adapted from the main website.
Tama Labelling is a company that offers labelling services. Mostly targeted towards the clothing and accessories industry, orders come in bulk quantities. This website aims to let their customers and tentative clients view and order their products online. The design of the website echoes the elements related to their business such as the “sewn threads” lining the top and bottom of the website paired with the “labels”. “YOUR BRAND” text have been scattered and stamped on each items to convey the message of their company’s capabilities.
URL http://www.des.org.sg/index.php
The ensemble has been a key player in promoting dance in Singapore. I want to communicate the concept of dance in the form of softly flowing waves, of shadows and highlights.
URL http://www.des.org.sg/index.php
I used Adobe Photoshop in the creation of these billowing waves, framing the photos of the dancers.
URL: http://potterhaus.com – ONLINE PRODUCT CATALOGUE
Potterhaus approached our team and asked us to design an online catalogue that will showcase their brand as Singapore’s leading designer and manufacturer of glassware for the Food and Beverage industry.
URL: http://potterhaus.com – ONLINE PRODUCT CATALOGUE
The challenge is to create a design that is premium because their key products cater to high-end hotels and restaurants. I want to highlight their glassware as “jewel pieces” and I turned to jewelry websites for inspiration.
URL: http://potterhaus.com – ONLINE PRODUCT CATALOGUE
I was greatly challenged by the mediocre quality of their photos that we will be using for the homepage but was also inspired by the result. I have used a lot of manipulation in Adobe Photoshop to achieve this “gem-like” quality for each featured image.
Real Estate Web Design
I used to work in a web design company in the Philippines whose main focus is to sell web design templates to the Real Estate Industry in the United States. This is one of my favourite design that I did for them. The details of the design have been painstakingly executed to achieve this Wild West and rustic feel of the website.
Pitch Design
This is a pitch design project for a Oase, Living Water. They specialize in water technologies such as water fountain designs, lake management and water gardens. I want to highlight the element of water in their home page. I created a digital illustration of a water fountain using Adobe Photoshop and used a lot of “vivid light” effect to shed some magical glow unto the image.
