In a designer’s life, there are those rare moments when we stumble upon clients and projects that inspire us – projects that remind us why we are in this industry and why we love what we do. When this cosmic circumstance happened, a good design comes out of it: that is Etre Bon.

Etre Bon Gallery and Academy invited us to pitch a design for their web design and e-commerce project. Etre Bon is a sub-brand of Bon Café, which aims to teach and expose Singaporeans and residents to appreciate the art of coffee-making by conducting Coffee Journey Tours and Barista Workshops. As an exclusive agent in Singapore for selling Ascaso Dream Espresso Machines, the website is also targeted for online selling/ordering of this machine as well as barista tools.

etre bon illustrations

In approaching the design for this project, I focused on this particular statement from their brochure. “JOURNEY FROM CROP TO CUP. It may appear to be simple, but behind every cup of coffee lies a stirring story.” The solution doesn’t involve any rocket science or philosophical art. The solution is simple: I just created a simple illustration of the “story of coffee”, focusing on the idea, from “crop” to “cup” and the processes involved in-between.

etrebon homepage

etrebon shop

I used some of the elements from their branding such as the striped gray line on top of the rich, black background and added some small, hand illustrated icons on the section pages.

I created some burst of colour for the e-commerce page and enjoyed designing the rest of the styling for all the pages.

The programming team, especially Elliot and Ross, our flash guy extraordinaire, have done a great job in the execution of this project. I want to thank Xiong Zhou and Ian, for bringing us this gem of a client for us to work on.

Cheers to us! Or would I rather say, a cup of coffee for all of us!

This entry was posted on Monday, September 6th, 2010 at 10:43 am and is filed under Web Design. You can follow any responses to this entry through the RSS 2.0 feed.

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2 Responses to “Etre Bon Gallery and Academy”

1. pinkography says:

   September 15, 2011 at 8:35 pm

   Hi..
   Noise Singapore is having a competition and stand a chance to win $5,000!
   Sign up and submit your work (can be art&design, photography, and music!)
   Competition closed on Sept 25. Hurry up!

   http://www.noisesingapore.com/submission/description/
2. Jessette says:

   September 28, 2011 at 6:47 pm

   Oh no…it’s too late now. I’ve just read your message. Maybe next year.